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The 2008 game at University of Phoenix Stadium in Glendale, Arizona, marked the latest achievement in HOK Event’s decades-long commitment to the Super Bowl.
Transparent to the fans, hundreds of elements are orchestrated to create the National Football League’s largest event. As part of the 20-year evolution of the Super Bowl, HOK Event is the coordinating firm responsible for stadium remodeling, necessary additions, operations planning and management.
HOK Event also works with host cities to design downtown master plans and spectator areas for festivals, concerts and additional events. Working with both the NFL and host cities has helped turn the one-day event into a longer destination experience.